Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity.
Key benefits of Promoted Listings Advanced
Get top visibility
Advanced ads will show in the top slot of the search results across all platforms
Enhanced budget controls
Choose how much each click is worth to you and never pay more than the daily budget you set
Strategic keyword selection
Strategic keyword selection
Getting started:
To create a new campaign:
STEP 1
Go to Seller Hub
STEP 2
Select the Marketing Tab
STEP 3
Click on Advertising dashboard from the dropdown menu
Once you’ve reached your Advertising dashboard, click on the “Create new campaign” button.
You’ll have the option to create a Promoted Listings Standard campaign or a Promoted Listings Advanced campaign. Click on the “Create campaign” button in the Promoted Listings Advanced box.
Best practices
eBay recommends building effective ad groups by organizing your listings according to a common goal or category. Grouping together similar listings allows you to target them with the same set of keywords.
Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your ad group. We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours. For best results, add at least 10 keywords per unique product type in each ad group.
To help optimize campaigns, we provide you with suggested bids and bid ranges for all suggested keywords. Because Advanced campaigns are based on a cost-per-click model, you get to choose how much each click is worth to you. Our suggested bids and bid ranges are based on a number of factors, including past performance and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.
Keep an eye on your campaign performance to ensure your ad groups remain effective. Suggested keywords and bids can change over time, so eBay suggests monitoring your campaign performance and making any needed changes to remain competitive.
Performance and reporting
Advertising dashboard
From your advertising dashboard, you can see a quick overview of how your campaigns are performing
Insights include:
Downloadable reports
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns
Reports include:
Looking for more information on Promoted Listings Advanced? – Click Here
Your bid amount is a factor in determining how frequently your listing appears in placements across eBay. The more competitive the bid, the more likely your listing appears in an eligible ad slot.
Promoted Listings Advanced campaigns offer two ways to bid, manual targeting and smart targeting. With manual targeting, you select the bid amount; with smart targeting, eBay will bid for you subject to a max CPC you set.
Your bid is entered into a second price auction to determine which ads are shown to buyers and how much you’re charged for each click on your ad. If you win the auction, your ad may appear in an eligible ad slot, and you’ll be charged an amount between the next highest bid and your bid for each click on your ad. You won’t be charged more than your daily budget each day or your bid for each click on your ad, regardless of the targeting strategy you select for your campaign
No, once your campaign is launched you cannot switch from smart to manual or manual to smart. If you’d like to switch, you should end your current campaign and create a new campaign with your desired targeting strategy.
You can use manual or bulk listing selection.
With manual listing selection, you select individual listings and have the flexibility to adjust your campaign as needed. Manual listings selection is recommended for sellers looking for the most control over their listing selection.
Bulk listing selection is an efficient way to create and manage large campaigns by copying and pasting a list of item IDs. Bulk listing selection is recommended for sellers with large inventories.
Recommended listings are those that have the most potential to drive sales based on eBay’s historical data.
Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your ad group.
We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours.
You can monitor your keyword performance on your Campaign dashboard or by downloading keyword-level reports for each campaign. Remove any low-performing keywords and replace them with new suggested keywords to further optimize your campaign.
Our suggested bids and bid ranges are based on a number of factors, including past performance, competition, and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.
Suggested bids and bid ranges can change over time, so we suggest monitoring your campaign performance and making any needed changes to remain competitive.
There is a $0.02 minimum and $100 maximum bid for keywords.
We don’t restrict trademarks as keywords. If a listing isn’t relevant for a particular branded query, however, the Promoted Listings Advanced ad for that listing is not likely to show. Our algorithms are designed with proprietary relevance and performance filters in place, which means that ads will only appear if they pass our relevancy filters and will only continue to show if buyers actually engage with them. If you believe that any content in which you claim trademark ownership has been infringed by anyone using eBay’s services, please notify our VeRO team through the Verified Rights Owner (VeRO) Program and eBay will investigate your notice.
No. You will only be charged when your ad is clicked. Any unused daily budget will not roll over to the next day. If you meet your daily budget, you will see a notification on the Advertising dashboard informing you that your campaign has met its daily budget and will be paused until the following day.
For example, if your daily budget is $100, your average cost per click is $1, and your ad is clicked 40 times in one day, you will be charged $40 for that day. The next day, your daily budget will still be $100, since unused daily budget will not roll over
Depending on your country, the corresponding VAT rate can be applied to your advertising fees. Unless you registered as a business account and provided your tax registration details, we’ll add VAT to your advertising fees
If your registered address is in Australia, Australian GST is payable on your advertising fees. Unless you registered as a business account and provided your tax registration details, we’ll add GST to your advertising fees
A number of factors can cause changes in your campaigns’ visibility, clicks, or sales, including buyer traffic or demand, seasonality, changes to the competitive landscape, general platform changes, and more.
Selecting the right keywords and setting competitive bids on keywords is crucial (To help optimize campaigns, we provide you with suggested bids and bid ranges for all suggested keywords). Improving the quality of your listings may also increase the chances of your ads performing well.
You should also keep an eye on your campaign performance to ensure your ad groups remain effective. Suggested keywords and bids can change over time, so we suggest monitoring your campaign performance and making any needed changes to remain competitive.
© 2023 eBay Inc.
© 2023 eBay Inc.