Increase visibility with Promoted Listings

Increase visibility with Promoted Listings

Do you want your listings to get noticed by making them stand out from the eBay crowd?

Do you want your listings to get noticed by making them stand out from the eBay crowd?

One way that you can boost the visibility of your listings is by using the “Promoted Listing”.  All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.

The best part?

You only pay when your item sells!

How does Promoted Listings work?

Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.

One way that you can boost the visibility of your listings is by using the “Promoted Listing”.  All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.

The best part?

You only pay when your item sells!

How does Promoted Listings work?

Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.

Key benefits that you can enjoy with Promoted Listings

Better Visibility

Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*

Pay only on sales

You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days

Guidance at every step

All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.

Detailed reporting

We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.

*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.

Key benefits that you can enjoy with Promoted Listings

Better Visibility

Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*

Pay only on sales

You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days

Guidance at every step

All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.

Detailed reporting

We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.

*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.

Getting started

Getting started

1. Promote from within Seller Hub

A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!

B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.

2. Promote using simple listing selection

A) Best for sellers who prefer a guided experience with recommendations:

  • Select the listings  available to promote
  • Set your ad rate
  • Review and launch your campaign.

1. Promote from within Seller Hub

A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!

B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.

2. Promote using simple listing selection

A) Best for sellers who prefer a guided experience with recommendations:

  • Select the listings  available to promote
  • Set your ad rate
  • Review and launch your campaign.

3. Promote using bulk listing selection

A) Best for consistent inventory with low turnover rates:

  • Upload the listings in a .csv file, or use category selection
  • Set your ad rate
  • Review and launch your campaign.

4. Promote using automated campaigns

A) Best for dynamic inventory with high turnover rates:

  • Use filters to create your rules
  • Choose your ad rate strategy
  • Review the rules you’ve set and launch your campaign.

3. Promote using bulk listing selection

A) Best for consistent inventory with low turnover rates:

  • Upload the listings in a .csv file, or use category selection
  • Set your ad rate
  • Review and launch your campaign.

4. Promote using automated campaigns

A) Best for dynamic inventory with high turnover rates:

  • Use filters to create your rules
  • Choose your ad rate strategy
  • Review the rules you’ve set and launch your campaign.

So where will your ad appear?

So where will your ad appear?

There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile.

1. Category Pages

2. View items page

3. Homepage recommendations

Promoted Listings may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.

There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile

1. Category Pages

2. View items page

3. Homepage recommendations

Promoted Listings may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.

Best practices to follow to ensure that you always get the best out of Promoted Listings

1. Know what items you should promote

We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote.

2. Stay competitive with suggested ad rates

The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing.

3. Monitor your sales

You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis.

Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.

Best practices to follow to ensure that you always get the best out of Promoted Listings

1

Know what items you should promote

We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote

2

Stay competitive with suggested ad rates

The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing

3

Monitor your sales

You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis

Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.

Reading the Promoted Listings Performance Dashboard

Reading the Promoted Listings Performance Dashboard

Campaign performance

Your Promoted Listings Dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns. 

Metrics include

Impressions. The number of times buyers viewed your promoted listing.

Clicks. The number of visits to a listing page from a Promoted Listing.

Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.

Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.

Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.

CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.

Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.

Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.

Sales reports

Review your sales reports to see detailed item-level reports for your daily sales tracking needs.

Metrics include

Items sold. The number of items sold within 30 days of a click on your promoted listing.

Date sold. The date when the items were sold through the Promoted Listings service.

Quantity sold. The number of items sold.

Sold amount. The sales amount from the items sold.

Ad fees.  The fees based on the ad rates set for your items.

Download reports

You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.

Additional performance metrics can be easily computed from the available data, such as

Click-through rate. Clicks/Impressions.

Sales conversion rate. Sold Items/Clicks.

ROI. Sales/Ad fees.

Campaign performance

Your Promoted Listings Dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns. 

Metrics include

Impressions. The number of times buyers viewed your promoted listing.

Clicks. The number of visits to a listing page from a Promoted Listing.

Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.

Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.

Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.

CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.

Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.

Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.

Sales reports

Review your sales reports to see detailed item-level reports for your daily sales tracking needs.

Metrics include

Items sold. The number of items sold within 30 days of a click on your promoted listing.

Date sold. The date when the items were sold through the Promoted Listings service.

Quantity sold. The number of items sold.

Sold amount. The sales amount from the items sold.

Ad fees.  The fees based on the ad rates set for your items.

Download reports

You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.

Additional performance metrics can be easily computed from the available data, such as

Click-through rate. Clicks/Impressions.

Sales conversion rate. Sold Items/Clicks.

ROI. Sales/Ad fees.

Helpful resources

Getting Started : In this quick-start guide, you’ll find tips and strategies to help make Promoted Listings your competitive advantage – Click Here

Promoted Listings Optimization Guide : Learn how to take your campaigns to the next level and improve results. Learn how to understand your data in order to create effective campaigns – Click Here

eBay Advertising Blog : eBay Advertising’s official blog for news, tips, and information – Click Here

Promoted Listings Advanced

What are Promoted Listings Advanced?

Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.

Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity.

Promoted Listings Advanced

What are Promoted Listings Advanced?

Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.

Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity.

Key benefits of Promoted Listings Advanced

1. Get top visibility

Advanced ads will show in the top slot of the search results across all platforms

2. Enhanced budget controls

Choose how much each click is worth to you and never pay more than the daily budget you set

3. Strategic keyword selection

Bid on the keywords that matter to you–ones that will help you achieve your goals on eBay

Getting started: To create a new campaign:

1. Go to Seller Hub

2. Hover over the Marketing Tab

3. Click on Advertising dashboard from the dropdown menu

Once you’ve reached your Advertising dashboard, click on the “Create new campaign” button.

You’ll have the option to create a Promoted Listings Standard campaign or a Promoted Listings Advanced campaign. Click on the “Create campaign” button in the Promoted Listings Advanced box.

Best practices

eBay recommends building effective ad groups by organizing your listings according to a common goal or category. Grouping together similar listings allows you to target them with the same set of keywords.

Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your ad group. We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours. For best results, add at least 10 keywords per unique product type in each ad group.

 

To help optimize campaigns, we provide you with suggested bids and bid ranges for all suggested keywords. Because Advanced campaigns are based on a cost-per-click model, you get to choose how much each click is worth to you.

Our suggested bids and bid ranges are based on a number of factors, including past performance and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.

Keep an eye on your campaign performance to ensure your ad groups remain effective. Suggested keywords and bids can change over time, so eBay suggests monitoring your campaign performance and making any needed changes to remain competitive.

Performance and reporting

Advertising dashboard

From your advertising dashboard, you can see a quick overview of how your campaigns are performing

Insights include:

  • Account-level summary of the daily performance of your Advanced campaigns
  • Campaign-level summary of the performance data for all of your Advanced campaigns.

Downloadable reports 

You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns

Reports include:

  • Listing report : A listing-level view of the performance of each listing in your campaign
  • Keyword report : A keyword-level view of the performance data for each keyword in your campaign
  • Search query report : A report of all the buyer search queries that led to clicks on your Advanced ads for each campaign.

Advertising dashboard

From your advertising dashboard, you can see a quick overview of how your campaigns are performing

Insights include:

  • Account-level summary of the daily performance of your Advanced campaigns
  • Campaign-level summary of the performance data for all of your Advanced campaigns.

Downloadable reports 

You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns

Reports include:

  • Listing report : A listing-level view of the performance of each listing in your campaign
  • Keyword report : A keyword-level view of the performance data for each keyword in your campaign
  • Search query report : A report of all the buyer search queries that led to clicks on your Advanced ads for each campaign.

Looking for more information on Promoted Listings Advanced? – Click Here

Promoted Listings Express

What is Promoted Listings Express?

Promoted Listings Express lets you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.

Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.

Reach the right buyers

Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.

Improve your chance of a sale

More visibility means more views, which increases your chances of a sale.

Pay one flat fee per item

With simple tiered pricing, you don’t have to worry about how to price your ad.

Reach the right buyers

Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.

Improve your chance of a sale

More visibility means more views, which increases your chances of a sale.

Pay one flat fee per item

With simple tiered pricing, you don’t have to worry about how to price your ad.

There are a few eligibility requirements to use Promoted Listings Express

Your listings need to:

  • Be auction listings
  • Can be in any category other than Vehicles, Real Estate, Travel, or other select categories

You need to be an active seller in good standing, which means:

  • Your seller level is Above Standard or Top Rated
  • You have enough account activity

There are a few eligibility requirements to use Promoted Listings Express.

Your listings need to:

  • Be auction listings
  • Can be in any category other than Vehicles, Real Estate, Travel, or other select categories

You need to be an active seller in good standing, which means:

  • Your seller level is Above Standard or Top Rated
  • You have enough account activity

1. Promote after listing on the eBay app

  • If your item is eligible, you will see a page after you list your item that will let you promote your listing
  • Tap on “Pay now to promote” to promote your listing.

2. Promote from My eBay on the eBay app

  • Eligible listings may have a “Promote it” banner within your eBay app on your Active listings page. Tap on the banner to promote your listing
  • When you tap on the menu next to your item, eligible listings will have an option to “Promote listing”. Tap on “Pay now to promote” to promote your listing.

3. Promote when creating a new listing on desktop

  • If your listing is eligible, you will see Promoted Listings Express in the “Sell it Faster” section when creating a new auction listing on desktop (in the classic listing tool)
  • Check the box to promote your listing and pay the upfront fixed fee.

1. Promote after listing on the eBay app

  • If your item is eligible, you will see a page after you list your item that will let you promote your listing
  • Tap on “Pay now to promote” to promote your listing.

2. Promote from My eBay on the eBay app

  • Eligible listings may have a “Promote it” banner within your eBay app on your Active listings page. Tap on the banner to promote your listing
  • When you tap on the menu next to your item, eligible listings will have an option to “Promote listing”. Tap on “Pay now to promote” to promote your listing.

3. Promote when creating a new listing on desktop

  • If your listing is eligible, you will see Promoted Listings Express in the “Sell it Faster” section when creating a new auction listing on desktop (in the classic listing tool)
  • Check the box to promote your listing and pay the upfront fixed fee.

Your Express ad fee will depend on the length of your auction-style listing and the category you select when listing your item. When promoting your listing, you will see the fee clearly stated before confirming your purchase, and will be charged immediately. 

Express ad fees will be listed on your Transactions page within the Payments section in My eBay.

Learn about the Promoted Listings Express FAQs – Explore More

Promoted Listings Express

What is Promoted Listings Express?

Promoted Listings Express lets you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.

Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.

Reach the right buyers

Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.

Improve your chance of a sale

More visibility means more views, which increases your chances of a sale.

Pay one flat fee per item

With simple tiered pricing, you don’t have to worry about how to price your ad.

Reach the right buyers

Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.

Improve your chance of a sale

More visibility means more views, which increases your chances of a sale.

Pay one flat fee per item

With simple tiered pricing, you don’t have to worry about how to price your ad.

There are a few eligibility requirements to use Promoted Listings Express

Your listings need to:

  • Be auction listings
  • Can be in any category other than Vehicles, Real Estate, Travel, or other select categories

You need to be an active seller in good standing, which means:

  • Your seller level is Above Standard or Top Rated
  • You have enough account activity

There are a few eligibility requirements to use Promoted Listings Express.

Your listings need to:

  • Be auction listings
  • Can be in any category other than Vehicles, Real Estate, Travel, or other select categories

You need to be an active seller in good standing, which means:

  • Your seller level is Above Standard or Top Rated
  • You have enough account activity

1. Promote after listing on the eBay app

  • If your item is eligible, you will see a page after you list your item that will let you promote your listing
  • Tap on “Pay now to promote” to promote your listing.

2. Promote from My eBay on the eBay app

  • Eligible listings may have a “Promote it” banner within your eBay app on your Active listings page. Tap on the banner to promote your listing
  • When you tap on the menu next to your item, eligible listings will have an option to “Promote listing”. Tap on “Pay now to promote” to promote your listing.

3. Promote when creating a new listing on desktop

  • If your listing is eligible, you will see Promoted Listings Express in the “Sell it Faster” section when creating a new auction listing on desktop (in the classic listing tool)
  • Check the box to promote your listing and pay the upfront fixed fee.

1. Promote after listing on the eBay app

  • If your item is eligible, you will see a page after you list your item that will let you promote your listing
  • Tap on “Pay now to promote” to promote your listing.

2. Promote from My eBay on the eBay app

  • Eligible listings may have a “Promote it” banner within your eBay app on your Active listings page. Tap on the banner to promote your listing
  • When you tap on the menu next to your item, eligible listings will have an option to “Promote listing”. Tap on “Pay now to promote” to promote your listing.

3. Promote when creating a new listing on desktop

  • If your listing is eligible, you will see Promoted Listings Express in the “Sell it Faster” section when creating a new auction listing on desktop (in the classic listing tool)
  • Check the box to promote your listing and pay the upfront fixed fee.

Your Express ad fee will depend on the length of your auction-style listing and the category you select when listing your item. When promoting your listing, you will see the fee clearly stated before confirming your purchase, and will be charged immediately. 

Express ad fees will be listed on your Transactions page within the Payments section in My eBay.

Learn about the Promoted Listings Express FAQs – Explore More