Increase visibility with Promoted Listings

Do you want your listings to get noticed by making them stand out from the eBay crowd?

One way that you can boost the visibility of your listings is by using the “Promoted Listing”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.

The best part?

You only pay when your item sells!

How does Promoted Listings work?

Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.

The best part?

You only pay when your item sells!

How does Promoted Listings work?

Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.

Key benefits that you can enjoy with Promoted Listings

Better Visibility

Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*

Pay only on sales

You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days

Guidance at every step

All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.

Detailed reporting

We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.

*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.

Key benefits that you can enjoy with Promoted Listings

Better Visibility

Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*

Pay only on sales

You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days

Guidance at every step

All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.

Detailed reporting

We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.

*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.

Getting started

1. Promote from within Seller Hub

A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!

B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.

2. Promote using simple listing selection

A) Best for sellers who prefer a guided experience with recommendations:

Select the listings available to promote
Set your ad rate
Review and launch your campaign.

1. Promote from within Seller Hub

B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.

2. Promote using simple listing selection

A) Best for sellers who prefer a guided experience with recommendations:

Select the listings available to promote
Set your ad rate
Review and launch your campaign.

3. Promote using bulk listing selection

A) Best for consistent inventory with low turnover rates:

Upload the listings in a .csv file, or use category selection
Set your ad rate
Review and launch your campaign.

4. Promote using automated campaigns

A) Best for dynamic inventory with high turnover rates:

Use filters to create your rules
Choose your ad rate strategy
Review the rules you’ve set and launch your campaign.

3. Promote using bulk listing selection

A) Best for consistent inventory with low turnover rates:

Upload the listings in a .csv file, or use category selection
Set your ad rate
Review and launch your campaign.

4. Promote using automated campaigns

A) Best for dynamic inventory with high turnover rates:

Use filters to create your rules
Choose your ad rate strategy
Review the rules you’ve set and launch your campaign.

So where will your ad appear?

There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile.

1. Category Pages

2. View items page

3. Homepage recommendations

Promoted Listings may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.

There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile

1. Category Pages

2. View items page

3. Homepage recommendations

Best practices to follow to ensure that you always get the best out of Promoted Listings

1. Know what items you should promote

We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote.

2. Stay competitive with suggested ad rates

The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing.

3. Monitor your sales

You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis.

Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.

Best practices to follow to ensure that you always get the best out of Promoted Listings

Know what items you should promote

Stay competitive with suggested ad rates

Monitor your sales

Reading the Promoted Listings Performance Dashboard

Campaign performance

Your Promoted Listings Dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns.

Metrics include

Impressions. The number of times buyers viewed your promoted listing.

Clicks. The number of visits to a listing page from a Promoted Listing.

Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.

Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.

Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.

CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.

Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.

Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.

Sales reports

Review your sales reports to see detailed item-level reports for your daily sales tracking needs.

Metrics include

Items sold. The number of items sold within 30 days of a click on your promoted listing.

Date sold. The date when the items were sold through the Promoted Listings service.

Quantity sold. The number of items sold.

Sold amount. The sales amount from the items sold.

Ad fees. The fees based on the ad rates set for your items.

Download reports

You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.

Additional performance metrics can be easily computed from the available data, such as

Click-through rate. Clicks/Impressions.

Sales conversion rate. Sold Items/Clicks.

ROI. Sales/Ad fees.