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One way that you can boost the visibility of your listings is by using the “Promoted Listings Standard”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.
The best part?
You only pay when your item sells!
Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.
One way that you can boost the visibility of your listings is by using the “Promoted Listings Standard”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.
The best part?
You only pay when your item sells!
Promoted Listings Standard is available to Above Standard and Top Rated sellers with recent sales activity.
Better Visibility
Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*
Pay only on sales
You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days
Guidance at every step
All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.
Detailed reporting
We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.
*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.
Promoting your listing makes it stand out with higher placements in search results, increasing your item’s visibility and likelihood of being sold. Get to know the key benefits of Promoted Listings Standard
Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*
You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days
All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.
We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.
*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.
A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!
B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.
A) Best for sellers who prefer a guided experience with recommendations:
A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!
B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.
A) Best for sellers who prefer a guided experience with recommendations:
A) Best for consistent inventory with low turnover rates:
A) Best for dynamic inventory with high turnover rates:
A) Best for consistent inventory with low turnover rates:
A) Best for dynamic inventory with high turnover rates:
There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile.
1. Category Pages
2. View items page
3. Homepage recommendations
Promoted Listings may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.
There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile
1. Category Pages
2. View items page
3. Homepage recommendations
Promoted Listings Standard may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.
We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote.
The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing.
You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis.
Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.
1
Know what items you should promote
We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote
2
Stay competitive with suggested ad rates
The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing
3
Monitor your sales
You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis
Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.
With these 4 top tips you can learn how to optimise your Promoted Listings Standard campaigns and give your business the ultimate boost.
The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost.
Dynamic Ad Rates benefit you by providing a simplified way to keep campaigns competitive with automated, daily ad rate adjustments. You no longer need to make frequent changes to their ad rates to keep up with the market. The dynamic ad rate strategy offers an effortless way to secure high visibility placements by automatically adjusting ad rates to match eBay’s daily suggestions.
Your advertising dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns.
Impressions. The number of times buyers viewed your promoted listing.
Clicks. The number of visits to a listing page from a Promoted Listing.
Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.
Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.
Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.
CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.
Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.
Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.
Review your sales reports to see detailed item-level reports for your daily sales tracking needs.
Items sold. The number of items sold within 30 days of a click on your promoted listing.
Date sold. The date when the items were sold through the Promoted Listings service.
Quantity sold. The number of items sold.
Sold amount. The sales amount from the items sold.
Ad fees. The fees based on the ad rates set for your items.
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.
Click-through rate. Clicks/Impressions.
Sales conversion rate. Sold Items/Clicks.
ROI. Sales/Ad fees.
The new and improved Advertising Dashboard now gives sellers access to detailed Promoted Listings Standard campaign metrics so they can easily track performance all from this one page.
Your Promoted Listings Dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns.
Impressions. The number of times buyers viewed your promoted listing.
Clicks. The number of visits to a listing page from a Promoted Listing.
Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.
Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.
Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.
CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.
Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.
Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.
Review your sales reports to see detailed item-level reports for your daily sales tracking needs.
Items sold. The number of items sold within 30 days of a click on your promoted listing.
Date sold. The date when the items were sold through the Promoted Listings service.
Quantity sold. The number of items sold.
Sold amount. The sales amount from the items sold.
Ad fees. The fees based on the ad rates set for your items.
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.
Click-through rate. Clicks/Impressions.
Sales conversion rate. Sold Items/Clicks.
ROI. Sales/Ad fees.
Getting Started : In this quick-start guide, you’ll find tips and strategies to help make Promoted Listings your competitive advantage – Click Here
Promoted Listings Optimization Guide : Learn how to take your campaigns to the next level and improve results. Learn how to understand your data in order to create effective campaigns – Click Here
eBay Advertising Blog : eBay Advertising’s official blog for news, tips, and information – Click Here
Promoted Listings Standard puts your merchandise in front of more buyers when they’re actively searching and shopping on the eBay network, increasing item visibility and helping to improve the likelihood of a sale.
Promoted Listings Standard is currently available to Above Standard and Top Rated eBay sellers with enough account activity. Sellers can promote fixed price listings for most categories except Vehicles, Real Estate, Everything Else, and some Travel categories. Auction and Auction Buy It Now listings are not eligible at this time. When you create a Promoted Listings Standard campaign, only listings that are eligible for the service will appear in your selection view.
A Promoted Listings Standard fee is charged based on the ad rate selected by the seller.
An ad rate is the maximum percentage of an item’s total sale amount (including item price, shipping, taxes, and other applicable fees) that you’re willing to spend when a buyer clicks on one of your Standard ads and then purchases any of your Promoted Listings Standard items within 30 days of the click. The ad fee will be calculated based on if the item is a Direct sale or a Halo Item sale.
For a Direct sale, the ad fee will be charged when a buyer purchases the item from a Standard ad that they clicked on within 30 days, even if the item is no longer participating in Standard ads at the time of the sale. The ad fee will be based on the ad rate in effect at the time of the click.
For a Halo Item sale, the ad fee will be charged when a buyer purchases a promoted item other than the Standard ad item they clicked on within 30 days, as long as the purchased item is in an active Standard campaign at the time of sale. The ad fee will be based on the ad rate for the item sold at the time of sale.
The Promoted Listings Standard fee is additional to other eBay listing and selling fees. All fees appear in your Payments tab or on your monthly eBay invoice.
Note: We usually recognize the buyer when they are logged in across devices. However, in some cases, buyers may not be logged in when they click on your ad. In those cases, we utilize internal models and signals across accounts and devices to link clicks to purchases of your promoted items.
Promoted Listings Standard helps boost your items’ visibility by showing them in prominent places on eBay, including search results and product detail pages; and also across the eBay network. Because you cannot edit the look and feel of the listing, optimizing your listings for Best Match remains an important best practice. High quality listings have a higher potential to get more clicks and ultimately more sales.
As an eBay seller, you may be eligible for promotions to use towards eBay Ads that correlate with seasonality, events, BETA programs, and other factors.
If you activate a promotion, it will include a start date, end date and details of the specific promotion.
For example:
Start Date: 11/15/21
End Date: 12/31/21
Opt-In Required: Yes
Promotion Amount: Up to $30 off ad fees
Details for each promotion may vary and will be provided at the time of that promotion.
Yes. Promoted Listings Standard is available through third party listing tools, including Auctiva, ChannelAdvisor, Frooition, InkFrog, SixBit and Webinterpret. Please contact your third party tool provider to learn more and get started.
Promoted Listings include relevant information from your listing, including your primary photo, price, format, etc. Any changes you make to your listing are automatically reflected.
Sample ad:
Promoted Listings Standard ads may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy, and competing listings.
Note: The eBay network is a group of sites where items in active Standard campaigns could be featured, including eBay and partner sites across the internet.
No. An individual listing will only appear once in the same set of search results. If your listing is promoted, it will either appear as a promoted listing or an organic listing.
Your promoted listings may appear anywhere your listing is eligible for sale.
Yes. You can promote any eligible listings that has a Promotions Manager offer or a Best Offer on it.
If you use Promotions Manager to offer a markdown sale event, the markdown sale event price change will appear in your promoted listing. If you offer Best Offer, your promoted listing will show the Best Offer label (see example listing below).
Note: Ad fees are based on the final sale price. This includes the final price accepted as a Best Offer.
Yes. A third party can promote your listing at the same time you are promoting it. This can help increase the likelihood that it will appear prominently. For example, a major shoe brand may choose to promote eBay listings featuring its shoe products.
Note: Your ad rate will be based on your own campaign settings, and third party promoters will be charged separately.
Ad blockers generally are intended to block intrusive ads (like pop-ups) that disrupt the user experience. We have designed our Promoted Listings Standard ads to align natively with our site experience, and most ad blockers do not block that sort of non-intrusive content. However, there are a host of ad blockers on the market, and each maintains its own user settings and policies distinguishing between intrusive ads and acceptable native content. Currently, our data suggests that promoted listings are being blocked for less than 2% of traffic. Like other marketplaces and social networks, we are constantly evaluating our user experience and our advertising programs, including the impact of ad blocker software on the content we make available.
The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet.
Your promoted listings may appear in sponsored placements externally, including search engines, to help drive traffic to your listings when buyers are actively searching and shopping across the internet.
There are multiple ways in which you can promote your items:
From within Seller Hub:
The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one.
Using campaign manager:
Bulk listing selection:
Creating rules (automated campaigns):
Using third party listing tools:
By setting up your own API access:
Note: There is no limit to the number of items a seller can promote or campaigns a seller can set up. Campaigns can have up to 50,000 listings in one campaign.
Promoted Listings Standard does not show listings that are not active—whether sold, expired, or ended. If an item was previously promoted and has sold, expired or ended and you ‘Sell Similar’ or relist that item, it will be automatically promoted and inherit its previous Promoted Listings Standard settings.
Note: Multi-quantity Good ‘Til Cancelled listings remain promoted until removed from their campaigns
Editing a campaign
You can edit the end date on the dashboard by moving your cursor over the field and typing in the revised date.
To edit name, listings, or ad rate:
Note: Editing listings will still be via .csv upload. Large files may take up to an hour for the changes to be reflected.
If you used the “Automated” option to create an automated campaign:
Deleting a campaign
Only a campaign that has ended can be deleted. If your campaign is active or paused you may not be able to delete the campaign.
In order to end a campaign, click “Actions” next to the campaign you wish to end and choose “End” from the dropdown.
Note: It may take a couple of minutes for the campaign to end. Once the status of the campaign(s) changes to “Ending,” check the box next to the campaign(s) you wish to delete and click “Delete.”
Edits to active campaigns generally take effect the same day. Edits to non-active campaigns take effect when you resume the campaign.
Recommended listings are those with the highest potential to benefit from being promoted, due to the marketplace trends like buyer demand and the competition in the item’s category. eBay recommends to promote those listings first, although you can still promote any of your eligible listings for greater visibility.
The eBay Marketplace is a dynamic environment. A number of factors can cause an increase or decrease in your Promoted Listings Standard visibility, clicks, or sales. They include:
If you observe any unusual activity, please contact eBay customer service through “Help & Contact” or via the “Give us feedback” option in the campaign manager.
Create a rule for your inventory using filters like price, condition, or category.
Select an ad rate strategy: either fixed or dynamic. With a dynamic selection, your ad rate will be automatically adjusted based on eBay’s daily suggestions. You can set a cap or adjust your rate above or below the daily suggestion to protect profit margins.
Once launched, listing and ad rates are adjusted according to the rules that you set.
Note: Listings that are already promoted are not considered eligible.
If you choose the dynamic ad rate strategy, your ad rate will be automatically updated to eBay’s daily suggestion. With this strategy, you don’t need to make manual updates to keep your listings competitive in the marketplace.
Dynamic ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition in order to find an optimal balance between performance and cost.
Note: Dynamic ad rates are currently only available within simple and automated campaigns.
If you choose the dynamic ad rate strategy, your ad rate will be automatically updated to eBay’s daily suggestion. With this strategy, you don’t need to make manual updates to keep your listings competitive in the marketplace.
Dynamic ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition in order to find an optimal balance between performance and cost.
Note: Dynamic ad rates are currently only available within simple and automated campaigns.
The dynamic ad rate strategy will automatically update each of your listings to align with eBay’s daily suggestions to keep your campaign competitive. When using the fixed ad rate strategy, your ad rate won’t change once it has been set unless you manually change it. You can edit a fixed ad rate, but adjustments are done automatically with a dynamic ad rate strategy.
Note: Dynamic ad rates are currently only available within simple and automated campaigns. Fixed ad rates are available for all campaign types.
No. Automated campaigns will only promote eligible listings that meet the criteria you set. Listings that are already promoted are not considered eligible.
There are four selections from the Condition filter in automated campaigns: New, Certified Refurbished, Seller Refurbished, and Used. See the below groupings to see the item conditions that are included within these four consolidated selections.
“New” grouping:
“Certified Refurbished” grouping:
“Seller Refurbished” grouping:
“Used” grouping:
If you use the price filter to select your listings, we will use the lowest price of your variations to determine if it should be included.
Example: You have a listing with three different prices for three different colors ($8, $10, $12). You set your price range filter as $10 – $100. This listing would not be included because the lowest price for the listing ($8) does not meet your price range criteria ($10 – $100).
Your campaign dashboard lets you see detailed listing-level reporting and make edits quickly within context of your performance.
Campaign dashboards are currently available for all Standard campaigns created using simple or bulk listing selection. Automated campaigns don’t have a campaign dashboard at this time.
To get there, go to your advertising dashboard and click on the campaign name from your campaign grid.
To get the most out of Promoted Listings Standard, ensure that you:
We recommend following eBay’s listing best practices to help ensure your promoted listings are high quality and attractive to buyers:
Review your advertising dashboard frequently to keep track of your sales and campaign performance. The Dashboard includes metrics such as:
You also have the ability to download data on to a .csv file to further analyze your campaigns. Additional performance metrics can be easily computed from the available data, such as:
In some cases. The Promoted Listings Standard ad fee is charged only when a buyer clicks on one of your Standard ads and then purchases any of your Promoted Listings Standard items within 30 days of that click.
Will my promoted listing impact my organic search result for the same item?
If your promoted listing appears in search results, your organic listing will not show in the same set of search results. Conversely, if your organic listing appears in search results, your promoted listing will not show in the same set of search results.
Your Promoted Listings Standard campaign performance may impact your overall listing rank over time.
How can I see the ad fees I am being charged for Promoted Listings Standard, and the ad fee credits for returned or canceled items?
Both your ad fees and ad fee credits for returned or canceled transactions appear in your Payments tab or on your eBay invoice.
Promoted Listings Standard fees appear in the transactions section of your Payments tab, netted directly from your total funds, or in the Account Summary section of your invoice. The itemized details (such as item title, sold to, sale price, ad rate, and ad fee) will appear in the transactions section of your Payments tab, or further below on your invoice.
Promoted Listings Standard credits for returned or canceled transactions are reflected in the transactions section of your Payments tab or on your invoice as well, along with the itemized details (such as date, title, item ID, fee type, and amount).
Please note that if you issue a partial refund for an item that sold via Promoted Listings Standard, your Standard ad fee will be credited at the same rate as your partial refund. For example, if you refund a buyer 50% of the item price, you’ll also get a 50% credit on the associated Standard ad fee.
What ad rate am I charged if a buyer clicks multiple times on my promoted listings, and I’ve changed the ad rate during that period?
You are in control of setting the ad rates for your Promoted Listings Standard campaigns. For items in an active Standard campaign, you will only pay the ad rate you selected for the listings when they sell.
There are two ways an ad rate will be charged on listings that are active in the Promoted Listings Standard program: as a Direct sale or a Halo Item sale. A Direct sale is when a buyer purchases the same item that was featured in the Standard ad they originally clicked on within 30 days. A Halo Item sale is when a promoted item, different from the item originally featured in the ad the buyer clicked on, is purchased within 30 days of the original click.
For Direct sales, we measure the 30-day sales attribution window from the click closest to the sale and charge the ad rate in effect at the time of that last click.
For Halo Item sales, you will only be charged an ad fee if the purchased item is in an active Promoted Listings Standard campaign at the time of the sale, and you will be charged the ad rate of the sold item.
The ad fee for Halo Item sales will be calculated based on the ad rate in effect for the sold item at the time of the sale.
Direct sale example 1: A buyer clicks your item before you revise the ad rate and purchases it after your revision.
When a buyer clicks on your promoted listing before you revise the ad rate but purchases the item after you revise the ad rate, you will be charged the ad rate before you revised it.
Direct sale example 2: A buyer clicks and purchases your item after you revise the ad rate.
When a buyer clicks on your promoted listing after you revise your ad rate and purchases the item, you will be charged the updated ad rate that is active at the time of the sale.
Note: Both examples assume the purchase occurred during the 30-day attribution window. The ad rate doesn’t apply after expiration of that window.
*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.
**Disclaimer: Results may vary. These results were based on data from 2016.
***Disclaimer: Results may vary. These results were based on data from 2018.
© 2024 eBay Inc.
© 2024 eBay Inc.