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One way that you can boost the visibility of your listings is by using the “Promoted Listing”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.
The best part?
You only pay when your item sells!
Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.
One way that you can boost the visibility of your listings is by using the “Promoted Listing”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.
The best part?
You only pay when your item sells!
Promoted Listings are available to all sellers whose eBay accounts are in good standing according to the eBay user/standard terms and conditions.
Better Visibility
Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*
Pay only on sales
You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days
Guidance at every step
All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.
Detailed reporting
We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.
*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.
Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*
You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days
All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.
We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.
*Disclaimer: Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.
A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!
B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.
A) Best for sellers who prefer a guided experience with recommendations:
A) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!
B) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.
A) Best for sellers who prefer a guided experience with recommendations:
A) Best for consistent inventory with low turnover rates:
A) Best for dynamic inventory with high turnover rates:
A) Best for consistent inventory with low turnover rates:
A) Best for dynamic inventory with high turnover rates:
There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile.
1. Category Pages
2. View items page
3. Homepage recommendations
Promoted Listings may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.
There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile
1. Category Pages
2. View items page
3. Homepage recommendations
Promoted Listings may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.
We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote.
The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing.
You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis.
Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.
1
Know what items you should promote
We have specially handpicked which of your listings we think may benefit the most from Promoted Listings. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote
2
Stay competitive with suggested ad rates
The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing
3
Monitor your sales
You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis
Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Sold” with “Quantity Sold” to measure the impact that “Promoted Listings” had on overall sales figures.
Your Promoted Listings Dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns.
Impressions. The number of times buyers viewed your promoted listing.
Clicks. The number of visits to a listing page from a Promoted Listing.
Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.
Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.
Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.
CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.
Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.
Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.
Review your sales reports to see detailed item-level reports for your daily sales tracking needs.
Items sold. The number of items sold within 30 days of a click on your promoted listing.
Date sold. The date when the items were sold through the Promoted Listings service.
Quantity sold. The number of items sold.
Sold amount. The sales amount from the items sold.
Ad fees. The fees based on the ad rates set for your items.
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.
Click-through rate. Clicks/Impressions.
Sales conversion rate. Sold Items/Clicks.
ROI. Sales/Ad fees.
Your Promoted Listings Dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns.
Impressions. The number of times buyers viewed your promoted listing.
Clicks. The number of visits to a listing page from a Promoted Listing.
Sold. The number of promoted items purchased within 30 days of a click on your promoted listing.
Ad fees. The total amount of fees incurred by items sold within 30 days of a click on your Promoted Listings.
Sales. The amount of sales generated by promoted items sold within 30 days of a click on your Promoted Listings.
CTR. Click-through rate. Clicks divided by impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.
Sales conversion rate. Sold divided by clicks. The sales conversion rate is the percentage of Promoted Listings that are purchased after the buyer has clicked on them.
Average sold ad rate. Ad fees divided by sales. This number represents the average ad rate for items sold within 30 days of a click on your Promoted Listings.
Review your sales reports to see detailed item-level reports for your daily sales tracking needs.
Items sold. The number of items sold within 30 days of a click on your promoted listing.
Date sold. The date when the items were sold through the Promoted Listings service.
Quantity sold. The number of items sold.
Sold amount. The sales amount from the items sold.
Ad fees. The fees based on the ad rates set for your items.
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.
Click-through rate. Clicks/Impressions.
Sales conversion rate. Sold Items/Clicks.
ROI. Sales/Ad fees.
Getting Started : In this quick-start guide, you’ll find tips and strategies to help make Promoted Listings your competitive advantage – Click Here
Promoted Listings Optimization Guide : Learn how to take your campaigns to the next level and improve results. Learn how to understand your data in order to create effective campaigns – Click Here
eBay Advertising Blog : eBay Advertising’s official blog for news, tips, and information – Click Here
What are Promoted Listings Advanced?
Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity.
What are Promoted Listings Advanced?
Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity.
Key benefits of Promoted Listings Advanced
1. Get top visibility
Advanced ads will show in the top slot of the search results across all platforms
2. Enhanced budget controls
Choose how much each click is worth to you and never pay more than the daily budget you set
3. Strategic keyword selection
Bid on the keywords that matter to you–ones that will help you achieve your goals on eBay
Getting started: To create a new campaign:
1. Go to Seller Hub
2. Hover over the Marketing Tab
3. Click on Advertising dashboard from the dropdown menu
Once you’ve reached your Advertising dashboard, click on the “Create new campaign” button.
You’ll have the option to create a Promoted Listings Standard campaign or a Promoted Listings Advanced campaign. Click on the “Create campaign” button in the Promoted Listings Advanced box.
Best practices
eBay recommends building effective ad groups by organizing your listings according to a common goal or category. Grouping together similar listings allows you to target them with the same set of keywords.
Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your ad group. We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours. For best results, add at least 10 keywords per unique product type in each ad group.
To help optimize campaigns, we provide you with suggested bids and bid ranges for all suggested keywords. Because Advanced campaigns are based on a cost-per-click model, you get to choose how much each click is worth to you.
Our suggested bids and bid ranges are based on a number of factors, including past performance and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.
Keep an eye on your campaign performance to ensure your ad groups remain effective. Suggested keywords and bids can change over time, so eBay suggests monitoring your campaign performance and making any needed changes to remain competitive.
Performance and reporting
Advertising dashboard
From your advertising dashboard, you can see a quick overview of how your campaigns are performing
Insights include:
Downloadable reports
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns
Reports include:
Advertising dashboard
From your advertising dashboard, you can see a quick overview of how your campaigns are performing
Insights include:
Downloadable reports
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns
Reports include:
Looking for more information on Promoted Listings Advanced? – Click Here
What is Promoted Listings Express?
Promoted Listings Express lets you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.
Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.
Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.
More visibility means more views, which increases your chances of a sale.
With simple tiered pricing, you don’t have to worry about how to price your ad.
Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.
More visibility means more views, which increases your chances of a sale.
With simple tiered pricing, you don’t have to worry about how to price your ad.
Your Express ad fee will depend on the length of your auction-style listing and the category you select when listing your item. When promoting your listing, you will see the fee clearly stated before confirming your purchase, and will be charged immediately.
Express ad fees will be listed on your Transactions page within the Payments section in My eBay.
Learn about the Promoted Listings Express FAQs – Explore More
What is Promoted Listings Express?
Promoted Listings Express lets you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.
Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.
Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.
More visibility means more views, which increases your chances of a sale.
With simple tiered pricing, you don’t have to worry about how to price your ad.
Promoted Listings Express appear as ads on similar listings’ pages, which means that your listing is in the right place at the right time.
More visibility means more views, which increases your chances of a sale.
With simple tiered pricing, you don’t have to worry about how to price your ad.
Your Express ad fee will depend on the length of your auction-style listing and the category you select when listing your item. When promoting your listing, you will see the fee clearly stated before confirming your purchase, and will be charged immediately.
Express ad fees will be listed on your Transactions page within the Payments section in My eBay.
Learn about the Promoted Listings Express FAQs – Explore More
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