One way that you can boost the visibility of your listings is by using the “Promoted Listing”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.
The best part?
You only pay when your item sells!
Promoted Listings Standard is available to Above Standard and Top Rated sellers with recent sales activity.
One way that you can boost the visibility of your listings is by using the “Promoted Listings Standard”. All you need to do is simply choose which listings you want to promote and set a competitive ad rate. eBay will then make your listings appear in prime placements on the eBay site.
The best part?
You only pay when your item sells!
Promoted Listings Standard is available to Above Standard and Top Rated sellers with recent sales activity.
Better Visibility
Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, sometimes boosting visibility by up to 36%.*
Pay only on sales
You will not be charged for this tool until the buyer clicks on your promoted listing and then goes on to purchase the promoted item within the next 30 days
Guidance at every step
All tiresome guesswork is removed as this tool will suggest which items to promote and for how much.
Detailed reporting
We’ll give you access to detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.
*Disclaimer: Results may vary. Average based on a comparison of item-page views before and after activating promoted listings in 2018.
a) The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!
b) You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.
a) Best for sellers who prefer a guided experience with recommendations:
a) Best for sellers who prefer a guided experience with recommendations:
a) Best for dynamic inventory with high turnover rates:
There are multiple places across an eBay site where your ad campaign will be displayed. Top placements on search result pages on both Desktop and Mobile.
1. Category Pages
2. View items page
3. Homepage recommendations
Promoted Listings Standard may appear throughout the eBay network, including desktop and mobile search results, and product pages. Placement and ranking are influenced by a variety of factors, including ad rate, quality, relevancy and competing listings.
1
Know what items you should promote
We have specially handpicked which of your listings we think may benefit the most from Promoted Listings Standard. You can see the items that have a “Recommended” tag next to them in Campaign Manager when selecting listings to promote.
2
Stay competitive with suggested ad rates
The suggested ad rates are tailored to each of your items in a manner to help you to stay competitive and find an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for the listing.
3
Monitor your sales
You can review various performance metrics including impressions, clicks, and ad fees in near “real time”. Alternatively you can track item-level sales data with sales reports. This tool also allows you to download data in an Excel file format for further analysis.
Tip: Click on “Download report” in the Campaign Manager of the campaign you wish to analyze and divide “Promoted Listings Standard Sold” with “Quantity Sold” to measure the impact that “Promoted Listings Standard” had on overall sales figures.
Your advertising dashboard gives you detailed metrics that you can use to analyze the performance of ongoing campaigns.
Review your sales reports to see detailed item-level reports for your daily sales tracking needs.
You also have the ability to download a .csv file of your performance data to help you further analyze your campaigns.
Getting Started : In this quick-start guide, you’ll find tips and strategies to help make Promoted Listings Standard your competitive advantage – Click Here
Promoted Listings Optimization Guide : Learn how to take your campaigns to the next level and improve results. Learn how to understand your data in order to create effective campaigns – Click Here
eBay Advertising Blog : eBay Advertising’s official blog for news, tips, and information – Click Here
© 2024 eBay Inc.
© 2024 eBay Inc.