As a buyer when you are shopping do you also look for offers and promotions?
The answer is probably a strong “YES!”. Promotions and offers are one of the factors that tend to positively influence a buyer’s purchase decision.
As a buyer when you are shopping do you also look for offers and promotions?
The answer is probably a strong “YES!”. Promotions and offers are one of the factors that tend to positively influence a buyer’s purchase decision.
of buyers look for discounts and special offers
of buyers look for free or discounted shipping
Sales growth seen by eBay sellers when using Promotions Manager
75%
of buyers look for discounts and special offers
42%
of buyers look for free or discounted shipping
11%
Sales growth seen by eBay sellers when using Promotions Manager
Source: National Retail Federation (США), 2013; eBay internal statistics.
So how are you going to create these discounts and enticing offers for your buyers
eBay has made the “Promotion Manager” tool for you to make this easy.
It’s a quick and simple tool to use that allows you to market your products like a professional.
With Promotions Manager, you can create various promotions for “Fixed Price Format” listings and draw your buyers’ attention to a set of items by offering discounts on those items’ regular sales price.
Note: Promotions can only be created for Fixed Price Format listings with a “Buy It Now” option.
Note: Currently Promotions Manager is only available free of charge to eBay Store subscribers.
It’s a quick and simple tool to use that allows you to market your products like a professional.
With Promotions Manager, you can create various promotions for “Fixed Price Format” listings and draw your buyers’ attention to a set of items by offering discounts on those items’ regular sales price.
Note: Promotions can only be created for Fixed Price Format listings with a “Buy It Now” option.
Note: Currently Promotions Manager is only available free of charge to eBay Store subscribers.
Call it by any name – “Discount”, “Incentives”, “Concessions”, “Offers”, “Promotions” etc. – all tend to attract buyers and give a lift to sales – throughout the year. Exciting deals can be found all year round under a multitube of “reasons” be it Cyber Monday, Black Friday, Christmas, School Holidays or Summer Sales… Don’t miss out on all these opportunities to attract more buyers, increase average order size and improve your sales!
Attract buyers at the right time
Stand out from the crowd
Clear existing stock
Increase the cart size of your buyers and transaction amounts
Lower shipping cost by bundling more items together per order
Call it by any name – “Discount”, “Incentives”, “Concessions”, “Offers”, “Promotions” etc. – all tend to attract buyers and give a lift to sales – throughout the year. Exciting deals can be found all year round under a multitube of “reasons” be it Cyber Monday, Black Friday, Christmas, School Holidays or Summer Sales… Don’t miss out on all these opportunities to attract more buyers, increase average order size and improve your sales!
Attract buyers at the right time
Stand out from the crowd
Clear existing stock
Increase the cart size of your buyers and transaction amounts
Lower shipping cost by bundling more items together per order
Offer discounts depending on the size of the order or the amount spent by a buyer.
E.g.: “Buy 1 and get 1 at 50% off board games” | “Save 15% when you buy 2 or more men’s dress shirts”
Offer cheaper or free shipping on orders that match set conditions.
E.g.: “Free shipping on orders over $49” | “Free 2-day shipping on orders above $99”
Offer price reductions for selected items or categories.
E.g.: “Save up to 30% on all laptops” | “Save up to 50% on last season’s winter gear”
Offer discounts for customers who order multiple units of a particular item.
E.g.: “Save 5% when you buy 2” | “Save 10% when you buy 3”
Create and share your own discount codes for buyers to apply at checkout:
E.g. : “Use code “REPEAT5” for $5 of your next order” | “Buy 1, get 1 at 20% off coupon code”
Offer discounts depending on the size of the order or the amount spent by a buyer.
E.g.: “Buy 1 and get 1 at 50% off board games” | “Save 15% when you buy 2 or more men’s dress shirts”
Offer cheaper or free shipping on orders that match set conditions.
E.g.: “Free shipping on orders over $49” | “Free 2-day shipping on orders above $99”
Offer price reductions for selected items or categories.
E.g.: “Save up to 30% on all laptops” | “Save up to 50% on last season’s winter gear”
Offer discounts for customers who order multiple units of a particular item.
E.g.: “Save 5% when you buy 2” | “Save 10% when you buy 3”
Create and share your own discount codes for buyers to apply at checkout:
E.g. : “Use code “REPEAT5” for $5 of your next order” | “Buy 1, get 1 at 20% off coupon code”
Looking for more help on Promotions Manager, check out the following links:
For further guidance on Order Size Discounts – Explore More
For further guidance on Sales Events + Markdowns – Explore More
STEP 1
Go to “My eBay Selling”
Select the “Marketing” tab on Seller Hub
STEP 2
Select a promo type and applicable items
Follow the prompts in the tool
STEP 3
Launch your campaign
Set up the dates and start your campaign
Looking for more help on Promotions Manager, check out the following links
View our starter guide : Plan your promotional marketing strategy—i.e. which offers to use and when to use them.
For Further guidance on Order Size Discount
For Further guidance on Sales Events + Markdowns
STEP 1
Select the “Marketing” tab on Seller Hub
Follow the prompts in the tool
STEP 2
STEP 3
Set up the dates and start your campaign
To create a promotion
To create a promotion
1. In the Seller Hub, select the “Marketing” tab.
2. From the menu on the left, select “Promotions”.
3. From the drop-down menu under the “Create a Promotion” button, select one of the five options. By default, the promotion will have a unique name, but you can always edit it to personalize the naming system.
4. Set the basic conditions of the promotion. For example, discounts or free shipping on select items.
5. Select which items will the promotion apply to.
6. Click “Select Items” if you want to add items manually (up to 500 SKUs or IDs).
7. Select the “Create Rules” option if you want items that meet a specified criterion to participate in the promotion. For example, eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions for the items.
8. Check that all information is correct and set start and end dates for the promotion.
9. Complete the setup by clicking “Launch” or “Save for later”.
By creating a Sale Event + Markdown, you are adopting a great way to emphasize to your buyers why they should buy your items. A key element of this type of promotion is that buyers can see the discounted price against the old price – buyers love to “see the savings” they can make when making a purchase.
Sales Event + Markdown can help you to
1. Introduce a new product ones
2. Attract new buyers
3. Close old product lines and make room for new ones
By creating a Sale Event + Markdown, you are adopting a great way to emphasize to your buyers why they should buy your items. A key element of this type of promotion is that buyers can see the discounted price against the old price – buyers love to “see the savings” they can make when making a purchase.
1. Introduce a new product ones
2. Attract new buyers
3. Close old product lines and make room for new ones
To create a Sales Event using Promotions Manager you will need to
Select the “Marketing” tab in Seller Hub
Select the “Promotions” tab from the menu on the left,
Complete the setup by clicking “Launch” or click “Save for later”
Check that all information is correct, set the start and end dates for the promotion.
Under the “Create a Promotion” drop-down menu select “Sale Event + Markdown”
You can also add pictures and a description to the promotion title visible to buyers
Follow the tool prompts. You will be able to choose how the item discount will look (i.e. will present as a percentage or total dollars).
Within one promotion, you can also set several discount levels by selecting “Add another discount level”. You can use up to 10 different discounts per listing
Click “Select items” if you want to add items manually (you can add up 500 items at a time).
To edit a promotion, find it in the “Promotions” tab and select “Edit” from the “Action” drop-down menu.
Select the “Create rules” to specify criteria that will define what listing will participate in the promotion. E.g. eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions of items
If you want to use more than one discount level, repeat the selection of items or setting the rules for each of them
When a promotion is active, you can edit its title, description, end date and choose a new picture for the banner. You cannot change the discount amount or add new items for the current sale.
To create a Sales Event using Promotions Manager you will need to
Select the “Marketing” tab in Seller Hub
Select the “Promotions” tab from the menu on the left,
Complete the setup by clicking “Launch” or click “Save for later”
Check that all information is correct, set the start and end dates for the promotion.
Under the “Create a Promotion” drop-down menu select “Sale Event + Markdown”
You can also add pictures and a description to the promotion title visible to buyers
Follow the tool prompts. You will be able to choose how the item discount will look (i.e. will present as a percentage or total dollars).
Within one promotion, you can also set several discount levels by selecting “Add another discount level”. You can use up to 10 different discounts per listing
Click “Select items” if you want to add items manually (you can add up 500 items at a time).
To edit a promotion, find it in the “Promotions” tab and select “Edit” from the “Action” drop-down menu.
Select the “Create rules” to specify criteria that will define what listing will participate in the promotion. E.g. eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions of items
If you want to use more than one discount level, repeat the selection of items or setting the rules for each of them
When a promotion is active, you can edit its title, description, end date and choose a new picture for the banner. You cannot change the discount amount or add new items for the current sale.
1. Do not run Sales Events for your entire store. It is typically more efficient to launch promotions for specific categories, brands or thematic item groups. Too many sales can lead buyers to see too many items and quickly lose their interest in all of them.
2. For items with a lower price, choose a percentage discount. In comparison, for a $10 item, a 20% discount will look more attractive than a $2 discount, although they amount to the same thing.
Do not run Sales Events for your entire store. It is typically more efficient to launch promotions for specific categories, brands or thematic item groups. Too many sales can lead buyers to see too many items and quickly lose their interest in all of them.
For items with a lower price, choose a percentage discount. In comparison, for a $10 item, a 20% discount will look more attractive than a $2 discount, although they amount to the same thing.
Under the “Promotions” Tab you will be able to view all of your promotions whether they are active or you have saved them for future editing.
You can use the Action drop-down menu to Pause, Copy or Edit active promotions, Resume, Delete or Edit paused promotions, and Delete to remove a completed promotion.
Remember that buyers will no longer see the promotion or the discount as soon as you pause an active promotion. And it does not apply to the items in the cart. You can resume the promotion at any time by selecting Resume from the Action drop-down menu.
In the Promotions tab, sales data is also provided:
Finally, you can Download reports to analyze the results of your promotions and analyze what should be adjusted to maximize the impact of future promotions.
Under the “Promotions” Tab you will be able to view all of your promotions whether they are active or you have saved them for future editing.
You can use the Action drop-down menu to Pause, Copy or Edit active promotions, Resume, Delete or Edit paused promotions, and Delete to remove a completed promotion.
Remember that buyers will no longer see the promotion or the discount as soon as you pause an active promotion. And it does not apply to the items in the cart. You can resume the promotion at any time by selecting Resume from the Action drop-down menu.
In the Promotions tab, sales data is also provided
Finally, you can Download reports to analyze the results of your promotions and analyze what should be adjusted to maximize the impact of future promotions.
