Promote and Profit with Promotions Manager

Promote and Profit with Promotions Manager

As a buyer when you are shopping do you also look for offers and promotions?

The answer is probably a strong “YES!”. Promotions and offers are one of the factors that tend to positively influence a buyer’s purchase decision.

As a buyer when you are shopping do you also look for offers and promotions?

The answer is probably a strong “YES!”. Promotions and offers are one of the factors that tend to positively influence a buyer’s purchase decision.

Did you know?

75%

of buyers look for discounts and special offers

42%

of buyers look for free or discounted shipping

11%

Sales growth seen by eBay sellers when using Promotions Manager

Did you know?

75%

of buyers look for discounts and special offers

42%

of buyers look for free or discounted shipping

11%

Sales growth seen by eBay sellers when using Promotions Manager

Source: National Retail Federation (США), 2013; eBay internal statistics.

So how are you going to create these discounts and enticing offers for your buyers

eBay has made the “Promotion Manager” tool for you to make this easy.

What is Promotions Manager?

It’s a quick and simple tool to use that allows you to market your products like a professional.   

With Promotions Manager, you can create various promotions for “Fixed Price Format” listings and draw your buyers’  attention to a set of items by offering discounts on those items’ regular sales price.

Note: Promotions can only be created for Fixed Price Format listings with a “Buy It Now” option.

Note: Currently Promotions Manager is only available free of charge to eBay Store subscribers.

What is Promotions Manager?

It’s a quick and simple tool to use that allows you to market your products like a professional.   

With Promotions Manager, you can create various promotions for “Fixed Price Format” listings and draw your buyers’  attention to a set of items by offering discounts on those items’ regular sales price.

Note: Promotions can only be created for Fixed Price Format listings with a “Buy It Now” option.

Note: Currently Promotions Manager is only available free of charge to eBay Store subscribers.

How does Promotions Manager benefit you?

Call it by any name – “Discount”, “Incentives”, “Concessions”, “Offers”, “Promotions” etc. – all tend to attract buyers and give a lift to sales – throughout the year.  Exciting deals can be found all year round under a multitube of “reasons” be it Cyber Monday, Black Friday, Christmas, School Holidays or Summer Sales… Don’t miss out on all these opportunities to attract more buyers, increase average order size and improve your sales!

How can you benefit?

Attract buyers at the right time

Stand out from the crowd

Clear existing stock

Increase the cart size of your buyers and transaction amounts

Lower shipping cost by bundling more items together per order

How does Promotions Manager benefit you?

Call it by any name – “Discount”, “Incentives”, “Concessions”, “Offers”, “Promotions” etc. – all tend to attract buyers and give a lift to sales – throughout the year.  Exciting deals can be found all year round under a multitube of “reasons” be it Cyber Monday, Black Friday, Christmas, School Holidays or Summer Sales… Don’t miss out on all these opportunities to attract more buyers, increase average order size and improve your sales!

How can you benefit?

Attract buyers at the right time

Stand out from the crowd

Clear existing stock

Increase the cart size of your buyers and transaction amounts

Lower shipping cost by bundling more items together per order

Types of Promotions

Order Size Discounts

Offer discounts depending on the size of the order or the amount spent by a buyer.
E.g.: “Buy 1 and get 1 at 50% off board games” | “Save 15% when you buy 2 or more men’s dress shirts”

Shipping Discounts

Offer cheaper or free shipping on orders that match set conditions.
E.g.: “Free shipping on orders over $49” | “Free 2-day shipping on orders above $99”

Sale Event + Markdown

Offer price reductions for selected items or categories.
E.g.: “Save up to 30% on all laptops” | “Save up to 50% on last season’s winter gear”

Volume Pricing

Offer discounts for customers who order multiple units of a particular item.
E.g.: “Save 5% when you buy 2” | “Save 10% when you buy 3”

Coded Coupons

Create and share your own discount codes for buyers to apply at checkout:
E.g. : “Use code “REPEAT5” for $5 of your next order” | “Buy 1, get 1 at 20% off coupon code”

Types of Promotions

Order Size Discounts

Offer discounts depending on the size of the order or the amount spent by a buyer.
E.g.: “Buy 1 and get 1 at 50% off board games” | “Save 15% when you buy 2 or more men’s dress shirts”

Shipping Discounts

Offer cheaper or free shipping on orders that match set conditions.
E.g.: “Free shipping on orders over $49” | “Free 2-day shipping on orders above $99”

Sale Event + Markdown

Offer price reductions for selected items or categories.
E.g.: “Save up to 30% on all laptops” | “Save up to 50% on last season’s winter gear”

Volume Pricing

Offer discounts for customers who order multiple units of a particular item.
E.g.: “Save 5% when you buy 2” | “Save 10% when you buy 3”

Coded Coupons

Create and share your own discount codes for buyers to apply at checkout:
E.g. : “Use code “REPEAT5” for $5 of your next order” | “Buy 1, get 1 at 20% off coupon code”

Looking for more help on Promotions Manager, check out the following links:

View our starter guide: Plan your promotional marketing strategy—i.e. which offers to use and when to use them – Explore More

For further guidance on Order Size Discounts – Explore More

For further guidance on Sales Events + Markdowns – Explore More

How does Promotions Manager work?

STEP 1

Go to “My eBay Selling”

Select the “Marketing” tab on Seller Hub

STEP 2

Select a promo type and applicable items

Follow the prompts in the tool

STEP 3

Launch your campaign

Set up the dates and start your campaign

Looking for more help on Promotions Manager, check out the following links

View our starter guide : Plan your promotional marketing strategy—i.e. which offers to use and when to use them.

For Further guidance on Order Size Discount

For Further guidance on Sales Events + Markdowns

How does Promotions Manager work?

STEP 1

Go to Promotions Manager

Select the “Marketing” tab on Seller Hub

Select a promo type and applicable items

Follow the prompts in the tool

STEP 2

STEP 3

Launch your campaign

Set up the dates and start your campaign

How to create and edit your promotions

To create a promotion

  1. In the Seller Hub, select the “Marketing” tab.
  2. From the menu on the left, select “Promotions”.
  3. From the drop-down menu under the “Create a Promotion” button, select one of the five options. By default, the promotion will have a unique name, but you can always edit it to personalize the naming system.
  4. Set the basic conditions of the promotion. For example, discounts or free shipping on select items.
  5. Select which items will the promotion apply to.
  6. Click “Select Items” if you want to add items manually (up to 500 SKUs or IDs).
  7. Select the “Create Rules” option if you want items that meet a specified criteria to participate in the promotion. For example, eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions for the items.
  8. Check that all information is correct and set start and end dates for the promotion.
  9. Complete the setup by clicking “Launch” or “Save for later”.

How to create and edit your promotions

To create a promotion

1. In the Seller Hub, select the “Marketing” tab.

2. From the menu on the left, select “Promotions”.

3. From the drop-down menu under the “Create a Promotion” button, select one of the five options. By default, the promotion will have a unique name, but you can always edit it to personalize the naming system.

4. Set the basic conditions of the promotion. For example, discounts or free shipping on select items.

5. Select which items will the promotion apply to.

6. Click “Select Items” if you want to add items manually (up to 500 SKUs or IDs).

7. Select the “Create Rules” option if you want items that meet a specified criterion to participate in the promotion. For example, eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions for the items.

8. Check that all information is correct and set start and end dates for the promotion.

9. Complete the setup by clicking “Launch” or “Save for later”.

Creating Sales Event + Markdown

By creating a Sale Event + Markdown, you are adopting a great way to emphasize to your buyers why they should buy your items.  A key element of this type of promotion is that buyers can see the discounted price against the old price – buyers love to “see the savings” they can make when making a purchase.

Sales Event + Markdown can help you to

1. Introduce a new product ones

2. Attract new buyers

3. Close old product lines and make room for new ones

Creating Sales Event + Markdown

By creating a Sale Event + Markdown, you are adopting a great way to emphasize to your buyers why they should buy your items.  A key element of this type of promotion is that buyers can see the discounted price against the old price – buyers love to “see the savings” they can make when making a purchase.

Sales Event + Markdown can help you to

1. Introduce a new product ones

2. Attract new buyers

3. Close old product lines and make room for new ones

How to set up Sales Events + Markdown

To create a Sales Event using Promotions Manager you will need to

Select the “Marketing” tab in Seller Hub

Select the “Promotions” tab from the menu on the left,

Complete the setup by clicking “Launch” or click “Save for later”

Check that all information is correct, set the start and end dates for the promotion.

Under the “Create a Promotion” drop-down menu select “Sale Event + Markdown”

You can also add pictures and a description to the promotion title visible to buyers

Follow the tool prompts. You will be able to choose how the item discount will look (i.e. will present as a percentage or total dollars).

Within one promotion, you can also set several discount levels by selecting “Add another discount level”. You can use up to 10 different discounts per listing

Click “Select items” if you want to add items manually (you can add up 500 items at a time).

To edit a promotion, find it in the “Promotions” tab and select “Edit” from the “Action” drop-down menu.

Select the “Create rules” to specify criteria that will define what listing will participate in the promotion.  E.g. eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions of items

If you want to use more than one discount level, repeat the selection of items or setting the rules for each of them

  • By default, each promotion will have a unique name, but you can always change it to find it faster among others

When a promotion is active, you can edit its title, description, end date  and choose a new picture for the banner. You cannot change the discount amount or add new items for the current sale.

How to set up Sales Events + Markdown

To create a Sales Event using Promotions Manager you will need to

Select the “Marketing” tab in Seller Hub

Select the “Promotions” tab from the menu on the left,

Complete the setup by clicking “Launch” or click “Save for later”

Check that all information is correct, set the start and end dates for the promotion.

Under the “Create a Promotion” drop-down menu select “Sale Event + Markdown”

You can also add pictures and a description to the promotion title visible to buyers

Follow the tool prompts. You will be able to choose how the item discount will look (i.e. will present as a percentage or total dollars).

Within one promotion, you can also set several discount levels by selecting “Add another discount level”. You can use up to 10 different discounts per listing

Click “Select items” if you want to add items manually (you can add up 500 items at a time).

To edit a promotion, find it in the “Promotions” tab and select “Edit” from the “Action” drop-down menu.

Select the “Create rules” to specify criteria that will define what listing will participate in the promotion.  E.g. eBay or seller Store category, filter by price, condition, brand, etc. At the same time, you will have the opportunity to set exceptions of items

If you want to use more than one discount level, repeat the selection of items or setting the rules for each of them

  • By default, each promotion will have a unique name, but you can always change it to find it faster among others

When a promotion is active, you can edit its title, description, end date  and choose a new picture for the banner. You cannot change the discount amount or add new items for the current sale.

Helpful Tips

1. Do not run Sales Events for your entire store. It is typically more efficient to launch promotions for specific categories, brands or thematic item groups. Too many sales can lead buyers to see too many items and quickly lose their interest in all of them.

2. For items with a lower price, choose a percentage discount. In comparison, for a $10 item, a 20% discount will look more attractive than a $2 discount, although they amount to the same thing.

Helpful Tips

Do not run Sales Events for your entire store. It is typically more efficient to launch promotions for specific categories, brands or thematic item groups. Too many sales can lead buyers to see too many items and quickly lose their interest in all of them.

For items with a lower price, choose a percentage discount. In comparison, for a $10 item, a 20% discount will look more attractive than a $2 discount, although they amount to the same thing.

Promotions Dashboard

Under the “Promotions” Tab you will be able to view all of your promotions whether they are active or you have saved them for future editing.

You can use the Action drop-down menu to Pause, Copy or Edit  active promotions, Resume, Delete or Edit  paused promotions, and Delete to remove a completed promotion.

Remember that buyers will no longer see the promotion or the discount as soon as you pause an active promotion. And it does not apply to the items in the cart. You can resume the promotion at any time by selecting Resume from the Action drop-down menu.

In the Promotions tab, sales data is also provided:

  • Base sales — i.e. sales of items not included in any active promotions.
  • Promotions sales — i.e. sales of items participating in sales, promotions and other special offers.

Finally, you can Download reports to analyze the results of your promotions and analyze what should be adjusted to maximize the impact of future promotions.

Promotions Dashboard

Under the “Promotions” Tab you will be able to view all of your promotions whether they are active or you have saved them for future editing.

You can use the Action drop-down menu to Pause, Copy or Edit  active promotions, Resume, Delete or Edit  paused promotions, and Delete to remove a completed promotion.

Remember that buyers will no longer see the promotion or the discount as soon as you pause an active promotion. And it does not apply to the items in the cart. You can resume the promotion at any time by selecting Resume from the Action drop-down menu.

In the Promotions tab, sales data is also provided

  • Base sales — i.e. sales of items not included in any active promotions.
  • Promotions sales — i.e. sales of items participating in sales, promotions and other special offers.

Finally, you can Download reports to analyze the results of your promotions and analyze what should be adjusted to maximize the impact of future promotions.