How to Minimize Returns

How to Minimize Returns

Returns can be a big hassle to both you as the seller and to your buyers. In a way, you are both going through a bad transaction experience.

Sellers can find returns to be quite painful because:

Firstly, the buyer has got a bad buying experience;
Now you need to arrange to get your item;
Then you will need to ensure that the buyer either gets the correct item or gets a refund; and
Finally, Returns can have a big impact over your “Seller Performance”.

This means that you will want to make sure that your returns are minimized!

Sellers can find returns to be quite painful because:

Firstly, the buyer has got a bad buying experience;
Now you need to arrange to get your item;
Then you will need to ensure that the buyer either gets the correct item or gets a refund; and
Finally, Returns can have a big impact over your “Seller Performance”.

This means that you will want to make sure that your returns are minimized!

Why should you be offering Returns?

Yes- returns are common in a transaction, be it online or offline. Typically, they occur if an:

Item is received but is the wrong item.
Item is received but it is in a damaged condition.
Item is received but its delivery was so delayed that it no longer serves the purpose.
Item is received but buyer has simply changed his mind – whatever the reason may be.

Why should you be offering Returns?

Yes- returns are common in a transaction, be it online or offline. Typically, they occur if an:

Item is received but is the wrong item.
Item is received but it is in a damaged condition.
Item is received but its delivery was so delayed that it no longer serves the purpose.
Item is received but buyer has simply changed his mind – whatever the reason may be.

How to Keep your returns to minimum

The Sellers that ensure that their listings fulfill all of the following, tend to have the lowest rates of returns:

A clear description is written about the item.

The Seller is always be ready to help their buyers.

Buyers are provided with tracking details within specific timelines.

Information on the returns policy is clearly set out in the description.

The details of the product are listed clearly and comprehensively.

Buyers’ queries are responded on quickly and comprehensively.

Sizing charts are provided to give sizing details clarity.

The seller listens to buyer feedback to improve their listings.

The listing includes good and clear photos (that are not misleading) including zoomed photos and photos from multiple angles.

Good quality packing, reputable suppliers and reliable logistic providers are used.