Generally speaking, a listing is only half done if it doesn’t have the applicable Product Identifiers.
Wondering what these are and how are they going to help you? Let us guide you through this topic!
Put in simple words, Product Identifiers a way to boost your listing’s visibility. Product identifiers like brand name, MPN and GTINs make it easier for shoppers to find and buy your items. They show buyers that your listing is not just on the eBay search pages but also on external search engines.
Generally speaking, a listing is only half done if it doesn’t have the applicable Product Identifiers.
Wondering what these are and how are they going to help you? Let us guide you through this topic!
Put in simple words, Product Identifiers a way to boost your listing’s visibility. Product identifiers like brand name, MPN and GTINs make it easier for shoppers to find and buy your items. They show buyers that your listing is not just on the eBay search pages but also on external search engines.
When you list your items on eBay – eBay uses an item’s brand, Manufacturer Part Number (MPN), Global Trade Item Numbers (GTINs), Universal Product Codes (UPCs) and/or International Standard Book Numbers (ISBNs)—to help buyers quickly find the items they are looking for.
For you as a seller, including these Product Identifiers not only increases your items’ visibility on eBay search results and navigation, it also improves your placement in search engines like Google and Bing too. To take full advantage of these benefits simply include Product Identifiers every time you list!
When you list your items on eBay – eBay uses an item’s brand, Manufacturer Part Number (MPN), Global Trade Item Numbers (GTINs), Universal Product Codes (UPCs) and/or International Standard Book Numbers (ISBNs)—to help buyers quickly find the items they are looking for.
For you as a seller: including these Product Identifiers not only increases your items’ visibility on eBay search results and navigation, it also improves your placement in search engines like Google and Bing too. To take full advantage of these benefits simply include Product Identifiers every time you list!
Increasing the accuracy of listing information through Product Identifiers and item specifics is also an important part of our ongoing work to improve the marketplace experience for all users. That is why new listings of branded items in new condition are required to include them.
Increasing the accuracy of listing information through Product Identifiers and item specifics is also an important part of our ongoing work to improve the marketplace experience for all users. That is why new listings of branded items in new condition are required to include them.
In that case you just need to use the “Do Not Apply” option in the required field.
We therefore strongly recommend that sellers use the “Does not apply” option only when Product Identifiers truly do not exist. Stay visible and remain competitive!
You can also benefit by including
How to add the required Product Identifiers to your listing?
What if your product does not have applicable Product Identifier?
In that case you just need to use the “Do Not Apply” option in the required field.
We therefore strongly recommend that sellers use the “Does not apply” option only when Product Identifiers truly do not exist. Stay visible and remain competitive!
