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Offsite Ads (BETA) helps you expand the reach of your listings by attracting interested buyers beyond eBay. It gives you the ability to further promote your listings on leading external channels, like Google, so you can capture a wider audience and help drive more traffic to your listings.
With Offsite Ads (BETA), you can promote your entire eligible inventory on external channels. Every time a buyer clicks on your ad, you’ll pay the exact cost-per-click that you set when creating or editing your campaign.
Exclusive placements: Unlock control of exclusive ad placements beyond eBay; currently, eBay has tied up to place offsite ads on Google
Budget guidance: Easily decide on the optimal budget for your campaign with the suggested budget guidance and click estimation tools
More visibility: Attract new buyers and help drive traffic to your listings
Quick setup: Create and launch a campaign for your eligible listings in just a few clicks
To create a new campaign:
Note: *Offsite Ads (BETA) is currently only available to select sellers, thus only such sellers may participate under the program.
STEP 1
Go to Seller Hub
STEP 2
Select the Marketing Tab
STEP 3
Click on advertising dashboard from the dropdown menu
STEP 4
Once you’ve reached your advertising dashboard, you’ll see a banner invite for Offsite Ads* and can click the Try it now button
Sellers taking part in Offsite Ads (BETA) can receive up to a US$100 promotional credit per month while their campaign is active during the promotion period (i.e. 1 January – 31 December 2023). In order to receive the credit, the campaign must remain active for a minimum of 4 continuous weeks.
Set out below are some best practices for using Offsite Ads (BETA):
It is recommended to adopt the “daily recommended budget”, which is based on the seller’s historical delivery data or industry average data and gives the seller basic budget guidance. If the seller’s budget is lower than the recommended value at the time of new campaign launch, it may affect the seller’s efficiency in obtaining offsite traffic and also affect the number of clicks for items published on the Google platform.
It is suggested to check the account at least once per week to update the daily recommended budget. As the algorithm continues to learn, the recommended value will also change. In order to ensure that you can get more traffic, please regularly check the account to adopt the recommended budget to achieve better results.
It is recommended not to change the time setting to ensure continuous delivery and that the algorithm can continue to learn and optimize delivery efficiency.
Offsite Ads (BETA) uses a dynamic cost-per-click model, meaning eBay will automatically adjust each listing’s cost-per-click on a daily basis. You will be charged for clicks on your ads up to your set budget.
eBay will automatically adjust each listing’s cost-per-click on a daily basis by leveraging historical cost-per-click averages that eBay’s external ad partners have charged for your listing or similar listings. You will be charged for clicks up to your set budget.
When you choose a campaign start and end date and set your budget, we calculate your total monthly budget as the number of days multiplied by your average daily budget. When you choose to run a continuous campaign, we’ll calculate your total monthly budget as 30.4 multiplied by your average daily budget. Over the course of your campaign, you won’t be charged more than this total budget per calendar month.
We closely monitor the marketplace to identify fluctuations in demand for your products, so when we notice an increase in buyer interest, we may spend more than your average daily budget to help you capitalize on these opportunities. However, you can rest assured that your monthly average over the course of your campaign won’t exceed your budget for each day. For example, if your average daily budget is US$10 for a continuous campaign, you won’t be charged more than US$304 per calendar month (30.4 multiplied by your average daily budget). Although, your daily spend may vary from US$0 to US$20, your monthly average won’t exceed a US$10 per day spend.
If you end a campaign early, you may be charged up to 2x your average daily budget on a daily basis. This is because the campaign may not have had the chance to average out the budget over time.
If you make a change, your daily spending limit will be based on the highest average daily budget that you chose for that day. This means for most campaigns; you won’t ever be charged more than 2x your highest average daily budget on that day. For example, if your daily budget is originally set to US$15 but you change it to US$10, you may still be charged up to $30 for that day because it uses the highest average daily budget on that day.
When you change your budget, your spend for the rest of the month won’t exceed your new average daily budget multiplied by the remaining days in the month.
Once you launch your campaign, your ads will be eligible to appear within 48 hours.
Any edits you make to your campaign will take effect by the next day.
Currently, only fixed price listings are eligible for Offsite Ads (BETA) campaigns. Auction listings are not eligible at this time. Placement eligibility is subject to the external channels’ policies and requirements.
Once you’ve created an Offsite Ads (BETA) campaign, your listings can only appear on external channels through that campaign. They won’t be eligible to appear on external channels via your Promoted Listings Standard campaigns.
© 2024 eBay Inc.
© 2024 eBay Inc.