To register as an eBay seller, confirm that your contact information is accurate, provide your KYC information (know your customer) and have a verified Payoneer account.
Select the subscription level that fits your needs. Choose a Store name, and keep in mind that the name you choose will determine your Store’s web address.
Get the most out of your eBay Store subscription. Start by designing your Store’s home page, then utilize all the powerful tools to help maximize your sales!
An eBay Store is a great way to reach your buyers by showcasing all that you are selling under one roof. There are multiple advantages of eBay Store:
As an eBay Store subscriber, depending on your subscription level, you get more listings with Zero Insertion Fees and pay lower Final Value Fees, compared to selling without an eBay Store. For e.g as a Basic Store subscriber on ebay.com you get up to 1,000 fixed price + up to 250 auction-style + an additional 10,000 fixed pricing listings in select categories*
Having an eBay Store allows you to divide your items into categories or departments and customize them as you wish. You don’t need to use the standard categories on the eBay site — you can create up to 300 unique eBay Store categories to help organize your listings and display your items to buyers. You can also put items into two store categories at a time at no extra charge.
Through the eBay Store setup you can access various ways that can help you drive buyers to your Store listings such as Store newsletters, your own discount codes for buyers, etc. Plus, it also helps buyers to browse your listings at one place thereby helping them making better purchase decisions. Did you know the content you add to your sStore will help Google and other search engines serve up your items to buyers looking specifically for them?
eBay Store subscription allows you enjoy several benefits that would help you get better visibility, organize your listings and promote your listings so that they reach maximum buyers. Additionally, you can also enjoy free listings along with lower insertion fees that make it much easier to list more products and expand your buyer reach. Custom Store categories enable you to create buyer centric categories and even organize them for easy navigation. Access promotional tools so that you are seen by your buyers and much more.
When you choose a name for your eBay Store, we’ll create a unique website address (URL) for you. Make your eBay Store experience memorable for your buyers with a strong brand presence with your easily recognizable Store name, logo, billboard and description.
eBay Store users can enjoy the benefits of getting access to various promotional tools such as promoted listings to get more visibility for their listings, ability to run sale promotions or offer coupons to their buyers along with access to eBay sales insights via Terapeak Research to help them decide what to sell, when to sell and how much to sell for and much more.
Step 1
Select “My eBay” at the top of most eBay pages
Step 2
Hover over the “Account” tab
Step 3
Select the “Subscriptions” link at the bottom of the pop-up menu
Step 4
Under “Available Subscriptions”, choose the eBay Store level that you want and select “Subscribe”
Step 5
On the next screen, you will choose your subscription level
Your eBay Store name plays an important role – it is through this name that you create a brand for yourself.
Remember – The name you choose will determine your Store’s website address (or “URL”).
For example, if your Store’s name is “Fine Jewelry”, your Store’s URL will be: “http://stores.ebay.com/fine-jewelry” eBay will take out special characters (apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.
It can be your eBay username as long as it meets the requirements above
It must start and end with a letter or number
It can’t start with four or more consecutive letter As
It can’t start with an e or E followed by more than a single number
It can’t contain the following characters: <, >, or @
It can’t be the username of another eBay member
It can’t contain “www” anywhere in the name
It can’t contain two or more consecutive spaces or non-alphanumeric characters
It can’t end with a top-level domain abbreviation used on the internet such as .com, .co.uk, .net, etc.
It can’t be a name that is identical or confusingly similar to another company’s name which is protected by trademark law. Also, you can’t use a name that contains the word “eBay” or one that is confusingly similar to that name. See our Intellectual property and the VeRO program policy for more information
Tip: Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as “Ben’s Computers” will be more helpful to buyers than a creative name such as “Zebra Park.” This will also help Web search engines find your Store when buyers are looking for the kinds of products you sell.
An eBay Store is a comprehensive e-commerce solution that helps you get more out of the eBay marketplace and the millions of buyers worldwide who shop on eBay.
You can create up to 300 Store categories. Your Store category total includes the sum of all level 1, level 2 and level 3 categories. For example, you could have 300 level 1 categories or 30 level 1 categories with 10 subcategories each. Please note: eBay automatically creates a default level 1 category named “Other Items” that can’t be edited and does count toward the 300 category limit.
© 2023 eBay Inc.
© 2023 eBay Inc.