Although most of the buyers rely on the item title, photos and the item specifications to know about the product – a detailed description also is needed for the listing. Information such as product use instructions, size chart, quality etc. cannot be mentioned completely in these fields.
Hence it becomes more than important to add a complete and detailed description in the product listing. A clear description is more than enough to influence a buyer’s purchase decision. Also, it avoids any confusion that may later end in unwanted disputes between you and the buyer, thereby leading to an unsatisfactory buyer experience. This is just one of those many steps that you take to build buyer’s confidence and gain his trust.
So, what are the best practices to be followed:
Although most of the buyers rely on the item title, photos and the item specifications to know about the product – a detailed description also is needed for the listing. Information such as product use instructions, size chart, quality etc. cannot be mentioned completely in these fields.
Hence it becomes more than important to add a complete and detailed description in the product listing. A clear description is more than enough to influence a buyer’s purchase decision. Also, it avoids any confusion that may later end in unwanted disputes between you and the buyer, thereby leading to an unsatisfactory buyer experience. This is just one of those many steps that you take to build buyer’s confidence and gain his trust.
Be precise and complete
Be honest with the information
Be precise and complete
Be honest with the information
Write your own content
Keep the description mobile friendly
Write your own content
Keep the description mobile friendly