Item description best practices

Item description best practices

Although most of the buyers rely on the item title, photos and the item specifications to know about the product – a detailed description also is needed for the listing. Information such as product use instructions, size chart, quality etc. cannot be mentioned completely in these fields. 

Hence it becomes more than important to add a complete and detailed description in the product listing. A clear description is more than enough to influence a buyer’s purchase decision. Also, it avoids any confusion that may later end in unwanted disputes between you and the buyer, thereby leading to an unsatisfactory buyer experience. This is just one of those many steps that you take to build buyer’s confidence and gain his trust. 

So, what are the best practices to be followed:

Although most of the buyers rely on the item title, photos and the item specifications to know about the product – a detailed description also is needed for the listing. Information such as product use instructions, size chart, quality etc. cannot be mentioned completely in these fields. 

Hence it becomes more than important to add a complete and detailed description in the product listing. A clear description is more than enough to influence a buyer’s purchase decision. Also, it avoids any confusion that may later end in unwanted disputes between you and the buyer, thereby leading to an unsatisfactory buyer experience. This is just one of those many steps that you take to build buyer’s confidence and gain his trust. 

So, what are the best practices to be followed:

01

Be precise and complete

  • Tell buyers how the product can help them
  • Be very specific about product specifications
  • Do not forget to include accurate measurements
  • If the product has guidelines for usage, do not forget to mention them
  • Make sure the information is put up in bullet points – buyers find it easier to read
02

Be honest with the information

  • Call out all the imperfections of the product
  • If the product is used or very old, mention the date of manufacture
  • Avoid any false commitments or misleading product information
  • Do not mention any personal contact information
01

Be precise and complete

  • Tell buyers how the product can help them
  • Be very specific about product specifications
  • Do not forget to include accurate measurements
  • If the product has guidelines for usage, do not forget to mention them
  • Make sure the information is put up in bullet points – buyers find it easier to read
02

Be honest with the information

  • Call out all the imperfections of the product
  • If the product is used or very old, mention the date of manufacture
  • Avoid any false commitments or misleading product information
  • Do not mention any personal contact information
03

Write your own content

  • Do not steal or copy other sellers’ product content
  • Do not use photos or logos that belong to others without their permission
  • Be as original as possible
04

Keep the description mobile friendly

  • Make sure your font is legible when read on mobile phones
  • Keep the formatting simple on a white background for easy readability
  • Use bullet points in items descriptions
  • Use the appropriate fields to give information on item specifics, returns, shipping, payment etc.
  • Don’t use active content, including JavaScript, Flash or form actions.
03

Write your own content

  • Do not steal or copy other sellers’ product content
  • Do not use photos or logos that belong to others without their permission
  • Be as original as possible
04

Keep the description mobile friendly

  • Make sure your font is legible when read on mobile phones
  • Keep the formatting simple on a white background for easy readability
  • Use bullet points in items descriptions
  • Use the appropriate fields to give information on item specifics, returns, shipping, payment etc.
  • Don’t use active content, including JavaScript, Flash or form actions