National, 12th October 2021: eBay, a global commerce leader that connects millions of buyers and sellers, today launched its seller-driven marketing campaign ‘Sirf Local Nahi, International Seller’. Conceptualized by the eBay and Clevertize Team, this campaign aims to capture the unique stories of sellers who braved through adversities to achieve what they had set out to and have moved beyond boundaries of the local to conquer the international market with eBay’s cross border platform.

Each and every seller, who has undertaken a global journey with eBay, has a unique story of their own. ‘Sirf Local Nahi, International Seller’ campaign captures unique stories of eight such Indian sellers and their spirit of conviction with which they not only expanded their business with eBay, but broadened the horizon of aspirations for many. Their stories are not stories of just financial success, but how they upgraded their lives. This campaign is another step towards encouraging and empowering more local Indian sellers to thrive globally. Through the series of unique stories in this campaign, budding Indian sellers will get to know about the opportunity that retail export holds for them and get to hear from the sellers just like them, who had a dream and achieved it, with eBay by their side.

Commenting on the launch, Mr. Pavan Ponnappa, Head of Categories & Marketing, at eBay said, “We all observed an unparalleled conviction and resilience that businesses, especially the SMEs, showcased to bounce back during the pandemic. Through this campaign, we wanted to bring to light a few courageous stories out of the millions of such local sellers. Our ‘Sirf Local Nahi, International Seller campaign’ is a way through which we want to encourage millions of more native sellers to broaden their aspirational horizon and to adopt global eCommerce channels, transforming them into proud international businesses.”

Sagar Nidavani, CEO, at Clevertize said, “Sirf Local Nahi, International Seller is our effort to celebrate the entrepreneurial spirit of a few who dared to dream big; dream international. It’s a collection of inspiring stories of their journey. Many entrepreneurs will connect with them because the challenges are similar but their grit to overcome the challenges and win against all odds is extraordinary. With this campaign, eBay wishes to see more sellers inspired to go global & contribute to the export story of India”.

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About eBay:

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses, and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2020, eBay enabled over $85 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands.

eBay in India is focused on driving cross-border trade and providing Indian MSMEs and artisans a platform to expand their reach to global customers. The cross-border trade business has hundreds of thousands of sellers registered with over 16 million product listings. eBay is working towards building a robust ecosystem for Indian sellers and facilitating with the requisite skills and knowledge to undertake retail exports and provide them with an opportunity to expand their reach out to millions of buyers across the globe. To know about us, visit our Seller Center. Website: