Posted on February 24, 2021 | Press Release
The call for India to be “atma-nirbhar” or self-reliant at this time has been heard loud and clear by eBay in its new campaign #LocalToGlobal. The campaign has been designed to help Indian MSMEs expand their businesses globally.
The narrative of the campaign revolves around eBay’s vision to take Indian products international and make the best of e-tailing opportunities for indigenous brands.
And for this, the campaign creatively accessorises famous International landmarks with classic Indian elements.
Focusing on how sellers can feel empowered by eBay, the narrative is being pushed on eBay’s social media channels under the banner “India Se Duniya Tak.”
The company has also represented MSME and artisan sellers who have leveraged the platform to establish a global footprint in a video montage.
Commenting on the launch of the campaign, Pavan Ponnappa, Head of Growth Categories, Shipping &Marketing at eBay said, “eBay has been at the forefront of fostering the culture of entrepreneurship in India. The #LocalToGlobal campaign aims to highlight the potential for Indian products, build awareness among Indian small and medium businesses of this opportunity and the role that the eBay marketplace can play in realising this business opportunity.”
eBay has joined hands with Clevertize – its marketing service provider – so as to translate their vision into the most creative fashion.
eBay Inc. is a global commerce giant connecting millions of sellers with buyers in over 190 countries worldwide. It currently has over 1.4 billion live listings and its marketplace boasts of US $ 90.2 billion GMV (FY2019), US $ 10.7 billion revenue (FY2019).
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