Posted on February 15, 2021 | Press Release
E-commerce corporation, eBay in India, has launched #LocalToGLobalcampaign to encourage Indian MSMEs to expand their businesses globally. #LocalToGlobal campaign is part of a larger narrative planned by the brand to showcase the cross-border e-commerce opportunity to homegrown businesses encouraging them to start selling globally.
As a part of the campaign, eBay has also created a video montage featuring sellers (especially MSMEs and artisans) who have established a global footprint by leveraging the platform. It is also focused on how these sellers feel empowered by eBay in fulfilling their global aspirations. The video ends with the call-to-action for Indian sellers to join forces with eBay to grow their businesses across the globe and fulfil their aspirations to be global entrepreneurs.
Pavan Ponnappa, head – growth categories, shipping and marketing, eBay, said, “eBay has been at the forefront of fostering the culture of entrepreneurship in India. The #LocalToGlobal campaign aims to highlight the potential for Indian products, build awareness among Indian small and medium businesses of this opportunity and the role that the eBay marketplace can play in realising this business opportunity.
There has been a seismic shift in consumer behaviours in the wake of the COVID 19 pandemic that is seeing growing demand for e-commerce across the globe and Indian MSMEs should capitalize on this by expanding their businesses, thus giving a much-needed push to the economy. We are glad that our marketing service provider Clevertize has been able to translate our vision into this precursor campaign and bring it alive in the most creative fashion.”
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